Communication area packaging. We have recognized the opportunities.
An exciting photo reportage from Sylvia Willax for the MUK AG.
dube / visual communication / Munich / codes
Book recommendation.
On the basis of the most recent findings of neuro-psychology this book decrypts the secret codes of products: Why we buy them and why we use them. And how, with this knowledge, we can assess advertising, packaging- and product-design more objectively.
The authors Dr. Christian Scheier, Dr. Dirk Bayas-Linke and Johannes Schneider explain how the relevance, differentiation and credibility in the marketing of products is significantly enhanced and at the same time the tiresome discussions about the taste can be replaced by strategic decisions.
»dube« is proud to be included in "Jearbook of Advertising" in 2012.
The brand new TASSIMO relaunch.
An exciting shooting for the topic "Performance in the ice" for MUK AG.
Here we blog.
An exciting shooting for the topic "Performance in the ice" for MUK AG.
Here we blog.