After "TBWA" had developed the "Together is better" campaign for TASSIMO and "Turner Duckworth" created the new branding for Kraft Foods, "dube" designed the new PoS face in the first half of 2010. The brief was to integrate the new brand identity in all PoS elements and sales promotion materials from concept and design to production.

When a customer buys a TASSIMO coffee machine, he buy´s the whole TASSIMO system which provides a wide variety of drinks from top brands. There is also a range of machines designed to meet individuals' requirements. We developed a pattern-element to promote the TASSIMO system that appears on all media.