We were able to develop a worldwide standardized system for the presence at the PoS for our client Bosch. The customer, inundated with stimulae, is not in a position to register the advantages of the product at first sight, which Bosch offers him through small appliances. Different equipment and components are placed in a disordered way on the shelves. In addition the surroundings at the PoS are particularly competitive and often the trade lacks in resources to invest in a brand-appropriate product demonstration. dube. visuelle communication conceived the "toolkit" and designed all the shop elements and the visualization of the products. 

Over and above the mere creative challenges we developed, together with a trade fair company, design data and instructions for the production and the first prototypes. At the same time we displayed all the concepts from the very beginning in such a way that they were understandable and inspire. A large amount of literature was developed, designed and realized by us accompanying this topic.